Marriott Integrates Facebook Messenger Into Its Tours and Activities Offering
Photo Credit: People who visit the Marriott Moments marketplace will find expert recommendations on things to do and see, as well as curated categories for tours and activities. Marriott International
Skift Take
Everyone wants to get in on the tours and activities market, but very few can or have succeeded in the space.
When it comes to promoting its own inventory of thousands of travel experiences, Marriott appears to be taking a page out of Airbnb's book.
The company Wednesday announced it is adding expert recommendations, more specialized categories, and a new Facebook messenger integration with its recently launched Marriott Moments marketplace — similar features that were previously adopted by Airbnb when the homesharing giant expanded its business into tours and activities nearly two years ago.
The Marriott Moments marketplace, which offers more than 110,000 experiences in more than 1,000 destinations worldwide, represents the evolution of Marriott's own 2017 investment in tours and activities metasearch platform, PlacePass. Marriott is offering approximately 8,000 experiences exclusively to its 110 million loyalty program members.
The New Features
The newest features that Marriott rolled out make it easier for Marriott Rewards and Starwood Preferred Guest loyalty members and non-membe
