Royal Caribbean Tour Venture GoBe Calls It Quits
Photo Credit: Travelers are shown on a zip line in Alaska in this promotional photo from GoBe. The tour booking site has folded a little more than a year after its official launch. GoBe
Skift Take
As we've said repeatedly: Everyone wants a piece of tours and activities, but not everyone can be successful. Royal Caribbean Cruises tried something different for a cruise company with GoBe, but the space was crowded.
As travel giants around the world double down on their tours and activities offerings, one big company is getting out of the game.
GoBe, a tour booking site owned by Royal Caribbean Cruises, is no longer taking new bookings, but said in a message on its website that all existing bookings would be honored.
"GoBe was launched to provide a fun, intuitive way for travelers to book tours and activities all over the world," the site said. "Unfortunately, we will not be accepting any bookings as of May 15, 2018."
The subsidiary's managing director, Billy Campbell, could not be reached. A Royal Caribbean spokesman declined a request to interview executives involved in the ventu
