Six Flags Is Adding 5 Parks in a Promised U.S. Expansion Push
Photo Credit: A slide at Wet 'n' Wild Phoenix is shown in this promotional photo. Six Flags Entertainment has acquired the right to operate the water park, as well as four other U.S. theme and water parks. Wet 'n' Wild Phoenix
Skift Take
Six Flags has been talking up this scenario for more than a year, so it will be interesting to see how the strategy plays out. Will more people opt for season passes that give them access to multiple parks, even if those parks are a few hours away from each other?
Six Flags Entertainment has been floating the idea of adding more water parks to its portfolio for more than a year — and started talking seriously last month about acquiring more theme parks too.
Late Tuesday, the theme park operator announced it was executing on that strategy by acquiring the lease rights to operate five parks across the United States, bringing its total in North America to 25. Spokeswoman Sandra Daniels said in an email that the company will pay lease payments for the right to operate the parks, and will "consolidate and benefit from the full earnings potential of the parks after making the lease payments."
In
