CEO Interview: C2 Montreal Evolves With Global Aspirations
Photo Credit: The Primal lab at this year's C2 Montreal conference. The company is looking to expand its conference offerings around the globe. Skift
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C2 may be past the point of reinventing itself as it looks to export its brand of experiential business conferences around the world. Yet, the tweaks it has made to its hallmark event demonstrate the work to scale its interactive festival as its popularity surges.
C2 Montreal, the growing and evolving innovation conference turned carnival, is looking to expand globally while refining the core elements of its design.
Held each year in a modular warehouse south of downtown Montreal, this year's edition of the conference expanded the scope of its sessions and activities to ensure that attendees were able to access as many activities and workshops as possible.
This sort of choose-your-own-adventure event design is a major challenge, and this year's iteration was driven by the realization that there were simply not enough opportunities for attendees to experience every element without waiting on long lines.
As the so-called festivalization of events continues, C2 is looking for ways to export its formula without compromising on the event experience.
"Festivalization is just a new fad for the event world to become more relevant," said Richard St-Pierre, CEO of C2. "Everyone almost at C2 does not have an event background, me first. So, why?
