C2 Refines Formula as Global Growth Beckons
Photo Credit: A master class during this year's C2 Montreal conference. The company has refined how it runs events to offer more experiences to attendees. Skift
Skift Take
Designing a conference like a festival leads to some edges and messy experiences that challenge and confuse attendees. It will be fascinating to see how the concept fares as it is exported to a diverse range of global destinations.
I went to C2 Montreal for the first time last week, and it was refreshing to attend an "innovation conference" that actually innovates on the tired old business conference formula.
The pace, chaos, and friction of the event should be familiar to anyone who has attended a music festival in the last 20 years; a bit of confusion leads to a more memorable experience than sitting in an auditorium for three days straight.
I spoke with C2 CEO Richard St-Pierre about how C2 Montreal has evolved to allow more o
