United Loyalty Boss Luc Bondar Relaunches Explorer Card to Compete With Premier Rivals


Skift Take

United's new vice president of loyalty wants to bring more value to MileagePlus customers across a wider spectrum of travelers. He's starting that process by spearheading an overhaul of the company's co-branded credit card.

It's been seven months since Luc Bondar, United's vice president of loyalty, joined the company, and since his start, the public hasn't heard much from him. That's all about to change, though, as Bondar gets comfortable in his role at the fourth largest U.S, carrier, and starts spending more time in the field. On Thursday, the executive was shaking hands at the Polaris Lounge opening at Newark International Airport. And Friday, he's leading the airline's relaunch of the United Explorer Card, the airline's co-branded Chase credit card. But there's much more on the horizon for the executive at United Airlines. Bondar joined the airline at a sensitive time. On November 1, the same day he started, United increased the price of many award seats and shook up the pricing on a slate of other routes, agitating many of the airline's loyal customers. And in the last six months, a smattering of executives, from the CFO to the vice president of corporate communications, have left the ai