Hyatt Place Launches New Features Catering to Business Travelers
Photo Credit: A rendering of the new guestroom design for Hyatt Place retains the brand's most beloved features while adding bigger and improved bathrooms. Hyatt
Skift Take
Hyatt doesn't want its Hyatt Place hotel brand to become the next Sheraton.
In the 14 years since Hyatt Hotels & Resorts acquired the business-traveler-friendly AmeriSuites hotel brand, Hyatt has since renamed it Hyatt Place, more than doubling its portfolio to 305 hotels around the world.
Today, capitalizing on Hyatt's acquisition of boutique wellness and fitness brand Exhale and its relatively new World of Hyatt loyalty program, the company is debuting a "new generation" of Hyatt Place features designed to make the brand even more appealing to its core guest audience: business travelers.
The new features will begin rolling out in the third quarter of 2018 and continue through 2020, focusing on wellness, design, and loyalty benefits — some of which will be exclusive to the Hyatt Place brand and others that will be available to World of Hyatt members staying at any Hyatt-branded hotel.
New features specific to Hyatt Place include early check-in for elite loyalty members who are World of Hyatt Explorists or Globalists beginning in 2019. Hyatt Pla
