Taking Luxury Hotel Service to Sea
Photo Credit: A mock-up of what the new Ritz-Carlton Yacht Collection ship is expected to look like. The brand will take delivery of its first ship in 2019. The Ritz-Carlton Yacht Collection
Skift Take
Hotel-cruise crossovers are pretty rare these days, so it will be interesting to see how the Ritz-Carlton Yacht Collection fares. Will the brand power be enough to entice land-lovers to take to water?
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
A good test of a brand's power is when it's used for a purpose other than the one people are used to. Does it have the pulling power or will it simply confuse consumers?
Marriott International and its partners will be hoping for the former when The Ritz-Carlton Yacht Collection takes to the ocean, sometime in 2020.
According to Managing Director Douglas Prothero, the vessels will "feel more like a Ritz-Carlton resort" than a cruise ship; he sees competition comi
