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Tomato Juice Is Back on United Airlines Flights, But It's Still Not Popular

Brian Sumers

Photo Credit: United Airlines Chief Digital Officer Linda Jojo spoke Tuesday at Skift Tech Forum. Jojo said United briefly removed tomato juice from flights because data suggested passengers don't drink it. Skift / Barak Shrama

Skift Take

In May, United removed tomato juice because few passengers drink it. Afterward, though, United got another lesson in the power of social media. Many folks complained, and so tomato juice has returned. The funny thing is, United's customers still aren't asking for it. But at least it's there.

In May, United Airlines removed tomato juice from its flights, despite anecdotal evidence suggesting passengers who don't ordinarily drink the stuff crave it in the air because it's high in salt content and rich in umami. Taking it off airplanes wasn't meant to punish passengers or even to cut costs, Linda Jojo, the airline's executive vice president for technology and chief digital officer, said Tuesday at Skift Tech Forum in Silicon Valley. Instead, she said, United analyz

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