Would You Buy Your Next Event Tickets on Instagram?
Photo Credit: A promo image of Eventbrite's integration with Instagram. Eventbrite
Skift Take
Engagement with social media for planners and marketers is moving beyond hashtags and sponsored posts into a competitive marketplace for digital ticket distribution. This won't really affect associations and B2B conferences immediately, but make sure to track the trend as consumer events experiment with distribution over social networks.
Social media marketing has become a staple for events in recent years, although for many a tangible return on investment can be hard to quantify.
Social media networks, at the same time, have moved in recent years to allow events and resellers to sell tickets to users. Facebook was among the first to embrace event ticket e-commerce on its platform, connecting with a variety of event technology providers and brands.
Finding new customers is always a challenge for events, and social networks will emerge in coming years as a new battleground for selling tickets to events.
Snapchat has integrated with concert and sports ticket reseller Seatgeek to sell tickets on its platform, and Eventbrite will be one of the first companies to integrate Snapchat feat
