Skift Take
The future of brand engagement relies on connecting product attributes and customer preferences on a much deeper level than before. Hospitality and travel is finally catching up with other industries.
Hospitality and travel is behind other industries when it comes to aligning products and customers to personalize the brand experience. Part of the reason for that is because hotels and restaurants have typically been tagged for online search with very basic attributes. While, on the other hand, consumer profiles are much more nuanced based on our digital footprints.
Travelsify is a travel technology company that has analyzed more than 400 million online reviews of hotels and restaurants to produce an indepth matrix of specific attributes that define their identity, or DNA. Therefore, the product identity, design,
