Etouches Rebrands for Fresh Start in Crowded Event Tech Ecosystem
Photo Credit: A promotional image from Aventri. Etouches has rebranded itself to reflect the suite of products it offers instead of individual solutions. Aventri
Skift Take
Aventri may sound kind of like an Italian resort town, but it does stand out among other event technology brands. It's hard to brand a platform that offers a suite of services in a sector defined by individual product offerings. We'll see how this works out, and what companies Aventri acquires in coming years.
In the crowded but growing event technology space, standing out can be a challenge. With so many competitors and competing product lines, and a wider move towards selling access to a platform instead of individual products, one long-time player is moving forward with a clean slate.
Etouches has rebranded itself as Aventri to move towards a new positioning in the event technology market based on the suite of services it offers instead of individual product lines. The company, which has grown steadily since its start in 2008, was acquired last year by private equity group HGGC and has recently acquired event technology companies including Loopd (smart badges), Zentilla (event sourcing), and TapCrowd (event apps).
Avent
