Six Flags Wants to Expand Its Kid-Sized and Adventure Park Concepts Beyond China
Photo Credit: CraZanity, a pendulum ride that just opened at Six Flags Magic Mountain, is pictured. Six Flags Entertainment Corp. reported second-quarter earnings on Wednesday. Flickr / Jeremy Thompson
Skift Take
Six Flags is going beyond the typical theme and water park offerings with kid-focused and adventure options in China, and it makes sense to bring those concepts to other markets. But it's also wise to make sure the parks are delivering what customers want before investing in building them elsewhere.
Last year, Six Flags Entertainment announced it was trying some new things with a development partner in China: theme parks built especially for families with young kids, and an adventure park featuring "high-energy outdoor thrills."
On Wednesday, CEO Jim Reid-Anderson said during an earnings call that the kid and adventure parks would continue to be part of the company's strategy to expand "into emerging markets where the middle class is growing and entertainment options are limited."
"We have also developed two new innovative park concepts, Kids World and Adventure Park, in addition to our theme park and water park brands," he said. "This allows us to develop entertainment complexes, providing additional value and more quickly expanding our global footprint. This should supercharge revenue growth."
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