The Changing Market for Private Jets


Skift Take

Booking a seat on a private jet is easier than ever, and there are lots of companies out there thinking more and more people will give it a try. But how low does the price have to go to gain any traction?

Series: New Luxury

Luxury Travel News

The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
A whole host of companies are attempting to prove there is a market beyond the super-rich for private jet travel. In their mind, technology has enabled consumers who previously wouldn't have thought of using this type of transport to give it a go. “The on-demand or sharing economy drives system efficiencies and for luxury consumers this means greater accessibility at lower price thresholds, which makes these