Corporate Travel Sector Eyes a New Distribution Model Down Under
Photo Credit: A Qantas aircraft taking off in a promotional image. Qantas
Skift Take
Qantas, Serko, and Corporate Travel Management are leading the charge towards new distribution capability adoption in Australia, promising better access to rich content. They will have to overcome plenty of confusion in the market, however, before the new distribution channels are fully accepted.
Global airlines have moved slowly to adopt new technology that allows them to more effectively merchandise their products and connect directly with the companies that sell their flights.
In Australia, industry stakeholders seem to be moving faster than those in other regions to embrace these new standards. Some Australasian early adopters are hoping to capitalize on their new distribution capability (NDC) participation as the corporate travel market attempts to understand and utilize the new channel.
Dominant carrier Qantas has implemented its new distribution capability access through the Qantas Distribution Platform (QDP), which is fully operational, according to Igor Kwiatkowski, executive manager of sales and distribution for Qantas. He indicated that Qantas’ early adopters are actively developing their own connections into the Qantas Distribution Platform.
“These connections are still under development and are progressing well. When partners build out their connection
