Australia Looks to Future of Distribution
Photo Credit: The cabin of a Qantas 787 aircraft. Qantas
Skift Take
Corporate travel has embraced new distribution capability in fits and starts, mostly because the global distribution systems have been slow to integrate the technology. Australian companies, however, have seen the wisdom of taking a forward-looking approach.
Despite the headlines about what more advanced technology can do to help airlines better merchandise their products, progress has remained slow across the industry.
This week we have a missive from Australia taking a look at what Serko and Corporate Travel Management are doing to embrace more powerful airline retailing methods. It helps that they are working closely with Qantas, which is investing heavily in new distribution capability-based technology.
We also have the latest from Travel Tech Editor Sean O'Neill on Sabre's financial earnings, which show the company's distribution business picking up after a lackluster few years. CEO Sean Menke seems to have finally turned things around after a period of layoffs and corporate restructuring.
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