Tenants of the Latest Airbnb-Branded Complex in Nashville Feel Blindsided


Skift Take

Oops, they did it again. Will the Airbnb-branded apart-hotel developer Niido ever learn its lesson?

The developer behind Niido Powered by Airbnb, the hotel-like concept that was first announced in 2017, is at it again. Newgard Development Group last week angered the residents of its latest Niido project when it informed them that their luxury apartment complex in Nashville would soon not only allow, but encourage, tenants to rent out their units on Airbnb. "I would say to Niido, 'How can I trust you?'," Cailin Cassidy, a resident of the Olmsted in Nashville, told Skift. "You have taken my apartment home from me, and you are trying to turn it into a hotel to make some money and compete in any market you can sneak your way into." In a Niido Powered by Airbnb building, residents are encouraged to rent out their units on Airbnb and, in return, their landlord — Niido/Newgard — collects a 25 percent commission whenever they do. These complexes also feature services that you might find in a hotel, such as a front desk concierge or agent. While other apartment buildings arou