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Video: HotelTonight and Kayak’s Chief Data Officers Cut Through the Hype

Deanna Ting

Photo Credit: Hotel Tonight's Amanda Richardson and Kayak's Matthias Keller spoke at the inaugural Skift Tech Forum in June. Skift

Skift Take

There’s plenty of hype to go around when it comes to data science or personalization in travel, but HotelTonight’s Amanda Richardson and Kayak’s Matthias Keller know how to look beyond it to get at the heart of what actually matters when it comes to improving the travel experience.

At a time when terms like Big Data and personalization can be found in nearly any conversation about the future of travel, it’s important to know that there’s a lot more to both concepts than what is generally discussed. “Data science is not magical,” Amanda Richardson, HotelTonight chief data and strategy officer, said. “Data science brings together a lot of different aspects. There are business and technology aspects and statistical rigor and methodology is also

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