U.S. Travel Shifts Focus to Domestic Tourism Amid Prolonged International Slowdown
Photo Credit: U.S. Travel is making structural changes to add domestic tourism advocacy to its work. Pictured are attendees at its IPW conference in May 2018 in Denver, Colorado. Flickr / U.S. Travel Association
Skift Take
Any membership-based organization that wants to survive has to take membership feedback to heart. U.S. Travel is doing that in its move to double down on domestic travel promotion. With domestic tourism more than 60 percent of the U.S. travel industry, we wonder why this took so long.
The U.S. Travel Association is making structural changes as it doubles down on domestic leisure travel growth after listening to membership feedback and working to reverse a three-year decline in international travel to the United States.
U.S. Travel, the industry's Washington, D.C.-based lobby group, finally got its foot in the door with President Donald Trump at a White House meeting on Tuesday where international visitors were discussed. But the
