Video: United Airlines’ Quick-Hit Approach to Innovation
Photo Credit: United Airlines Chief Digital Officer Linda Jojo spoke at the inaugural Skift Tech Forum this year in Silicon Valley. Skift
Skift Take
The chief digital officer of United Airlines drills down on the carrier's tech plans, social media strategy, and customer service goals in this conversation from Skift Tech Forum.
When United Airlines decided to make it possible for passengers to check in for flights by voice command, the development was the result of some quick thinking.
"This was an idea from somebody that was in our group; he said, 'I want to try to see if we can introduce an Alexa skill,'" said United Chief Digital Officer Linda Jojo at the inaugural Skift Tech Forum in Silicon Valley this spring. "It took him two weeks."
That approach — try something quickly rather than spend ages toiling away on a project — is indicative of the way United is trying to roll out new tech upgrades.
"When you work in a large corporate technology department and you want to talk about innovation, you've got to start thinking about how are some ways we can get everybody engaged in trying new thin
