Creating New Twists on Travel Through Stories of Place
Photo Credit: Geetika Agrawal, CEO of Vacation With an Artist (VAWAA), spoke at Skift Global Forum in New York City on September 27. Skift / Erika Adams
Skift Take
The world is a brighter place because of travelers and millions of them increasingly want to spend their vacations doing good rather than showing off their new bathing suits or selfie sticks.
Typical vacation photos don't cut it anymore for many travelers looking to show off their trips. Instead, travelers want to share photos and videos of themselves volunteering in destinations or engaging in activities like cooking or painting classes that their friends have never seen.
Vacation With an Artist (VAWAA), a company founded in 2015 that offers multi-day, mini-apprenticeships with local artists who meet certain standards of achievement, thinks it has an answer for how to make vacations more meaningful. Experiences should be immersive, accessible to artists, and curated.
It's about creating deep
