Equinox Will Launch Luxury Tours in 2019 as New Hotels Open


Skift Take

If it ends up being successful, and we don't see any red flags why it wouldn't be, Equinox will have a value proposition not many travel brands can touch: an exclusive place to work out, sleep, and explore the world.

When Equinox opens its first line of hotels in 2019, it will also enter another travel industry sector by rolling out multi-day luxury tours around the world next April. New York-based Equinox has partnered with Leah Howe, formerly of Toronto-based Butterfield & Robinson, and New York’s Van Wyck & Van Wyck, on its new tours product, which Equinox fitness club members, hotel guests, and other travelers can book. Equinox will