Travel Trade Group Fights Back
Photo Credit: The Punakha Dzong in Bhutan. Booking travel to more far flung destinations such as Bhutan is where travel advisors have come into their own. Flickr / Göran Höglund (Kartläsarn)
Skift Take
Travel agents (or advisors) were supposed to go the way of the fax machine. But in the internet era, they've managed to find ways to fight back.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
The travel agent is dead. Long live travel advisors.
Yes, they might not be as ubiquitous as they once were, but agents, or advisors (as various people are now calling them), have managed to carve out new niches despite advances in technology.
As we heard at Skift Global Forum, this tends to be at the luxury end of the market as those with money to spend are happier to splash more cash on their complicated vacation needs.
Part of the success story comes from changes at the top of key organizations such as at the recently renamed American Society of Travel
