Virgin Voyages Says Farewell to Cruise Cliche: The All-You-Can-Eat Buffet


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Virgin Voyages is intent on setting itself apart, and its food choices do stand out: no buffet, no main dining room, no restaurants with an extra charge. Execution will be key.

Virgin Voyages is saying goodbye to an age-old cruise ship custom: the all-you-can-eat buffet. The cruise operator, which launches its first ship in 2020, also said Wednesday that it will not charge an extra fee for any of its 20 or so food options. For the 2,770-passenger Scarlet Lady, the line is doing away with a main dining room and assigned seating; offering extended hours; and placing a bar at every eatery. It should come as no surprise that the ship will be only for ad