Norwegian Cruise Is Trying to Luxe Up Its Mass-Market Line
Photo Credit: Norwegian Bliss is shown in Alaska's Endicott Arm. Parent company Norwegian Cruise Line Holdings reported quarterly earnings Thursday. Norwegian Cruise Line
Skift Take
Norwegian Cruise Line Holdings keeps trying new ways to get higher-spending passengers on board. Quarterly results show the efforts are working so far.
Big-ship operator Norwegian Cruise Line is finding success in floating the kind of offers that are typically reserved for pricey luxury lines.
First came the "Free at Sea" promotion, which lets passengers in certain room categories choose options like unlimited open bar, Wi-Fi, or high-end dining at no extra charge. As an expansion of that, the cruise line recently added free or discounted airfare for some new reservations on cruises that include the Caribbean, Alaska, Hawaii, Canada, and the Mexican Riviera.
"It overcomes a major hurdle of what high-yielding, long-haul customers need and want: easy-to-book and affordable ai
