Sabre to Buy Farelogix for $360 Million
Skift Take
Sabre allegedly tried to kill smaller rival Farelogix years ago. But now there's peace in the valley. Farelogix's merchandising and direct connection technology will plug a gap in Sabre's offering and could accelerate the travel tech giant's growth.
Travel technology giant Sabre is buying Farelogix, an airline distribution technology specialist, for about $360 million in the largest deal in a few years in the airline distribution business.
Sabre, based in Southlake, Texas, has hundreds of airline customers worldwide using its services for distribution and operations. By buying its once bitter rival Farelogix and its technology and engineers, Sabre said it hopes it will be able to push airlines to more quickly adopt the latest tools and methods for selling their services via online and offline travel agencies. It's also a tacit admission that Farelogix's technology was superior in many ways to its own.
The companies announced the deal Wednesday morning.
"This deal will help drive the renaissance of Sabre," said Dave Shirk, executive vice president and president of Sabre's Travel Solutions division.
Sabre said that the approximately 225 workers at Farelogix, headquartered in Miam
