Skift Take
Justyna Smith built up a modest Instagram following, and she's used that, plus word of mouth, to run a four-woman luxury travel agency that's making money. Many businesses decide to market wherever the customers are; in Smith's case, the customers came to her and the business followed.
Justyna Smith, 34, and her boutique travel agency, Two Nights In, are among a new breed of travel advisors who are redefining the concept of turning lookers into bookers.
The idea initially revolved around convincing consumers browsing a website to stop just playing around and buy something.
But Smith, a luxury travel advisor, has literally taken viewers of her Instagram pics of hotels, food, and destinations, and converted them into bookers of luxury vacations, including everything from romantic weekend getaways to honeymoons.
Smith's transition from film production supervisor and avid traveler into a Protravel home-based agent in Los Angeles with three other independent contractors under her wing began toward the end of 2015. Smith and her husband loved to travel and posted photos on Instagram of places they had been, and also destinations on their bucket lists.
They got married late that
