Target the New Rich or Be Left Behind
Photo Credit: Massage treatment at Lake Austin Spa Resort. Wellness is increasingly a feature of luxury tourism. Lake Austin Spa Resort
Skift Take
High-end travel companies need to find a way of targeting the newly wealthy, or they risk being left behind.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
Despite plenty of challenges, it seems 2018 was a broadly good year for the global luxury travel industry, at least according to a couple of recent studies.
The quest for new markets both on geographic and generational levels continues to be a focus for many travel companies, and this is likely to spill over into 2019.
The question is, will the industry be able to focus on these opportunities if things start to get a little dicey?
It's all very well going after Generation Z or Chinese travelers when the going is good and companies can afford to take risks, b
