Rewarding Smart Booking Choices to Go Mainstream
Photo Credit: Line Hotel DC Line Hotel DC
Skift Take
Behavioral rewards still aren't super mainstream in corporate travel. But as companies choose the carrot instead of the stick when it comes to influencing travelers, more organizations are experimenting with it.
Humans, since the dawn of time, have loved free stuff. So getting a gift card or cash from your company in exchange for booking a cheaper hotel or flight should be a slam dunk, right?
This week I talked to the companies bringing behavioral rewards to business travelers. It's still kind of niche but seems to have staying power with the organizations that have embraced it.
Also of note this week is Airbnb's rumored investment in Lyric, a property management platform for apartment buildings. It also recently acquired Luckey Homes, another property management company.
More than transforming travel, Airbnb seems to have shifted to further entrenching itself in various aspects of hospitality and activities. Having an in-house property management system, though, could be a positive development for business travelers who want the quality of a hotel combined with the variety of someone's home.
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