Skift’s First-Ever Wellness Megatrends

It’s a big week for Skift: We just released our annual Megatrends in travel for 2019, and today marks the launch of our first outlook for Megatrends in wellness, which dives into what will define the well-being space in the year ahead and beyond. We've not only pored through the trends that will emerge in the coming months, but we’ve also heard from some of the biggest industry leaders in categories including wearables, food and beverage, beauty, and athleisure. It’s no surprise that we kept hearing a common theme: Everyone is excited about wellness and its projected growth in 2019. What brands in the industry have to grapple with now is how to be the one that customers choose. Take athleisure: As more startups enter the category (it seems as if a new luxe legging brand launches daily), brands like Lululemon must figure out how to differentiate themselves, or get left behind. In Lululemon's case, the brand is testing out a community-based program to lock in loyal customers,