Luxury Partnerships and 4 Other Hospitality Trends This Week


Skift Take

This week in hospitality collaboration between luxury brands is growing, Cunard might be able to attract a younger audience, and Marriott Loyalty rebrands as Marriott Bonvoy.

Hotel News Weekly Roundup

Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
Luxury Brands Are Making Unconventional Partnerships the Next Big Thing: Convergence, collaboration, partnership. By whatever name you call the phenomenon, expect to see more luxury travel companies taking the tack of expanding their appeal through teaming up with brands their customers likely f