Skift Take
Virgin Voyages has set its prices much higher than a typical Caribbean cruise, but the operator is including more perks in the price — and insists it will be anything but typical. Will fans of the brand pony up?
Startup cruise line Virgin Voyages started selling its first sailings to the general public Thursday, and one thing was clear: The adult-only, buffet-free, mid-sized ship launching next year won't come cheap.
Prices for a standard balcony room on the Scarlet Lady — called a sea terrace — in May of 2020 start at $3,650 per cabin for a five-night cruise that includes Havana. That's significantly more than a weeklong cruise on mass-market lines or trips on famously pricey Disney Cruise Line, and even steeper than a weeklong trip that includes Cuba on high-end Oceania Cruises.
"We don't think about the other cruise operators when we do our pricing," said Virgin Voyages President and CEO Tom McAlpin at a press event Thursday in
