Skift Take
Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.
Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads for the previous month across all sectors of the industry.
Not to beat a dead horse, but restaurant chains remain consistent in advertising during sports telecasts to attract new customers — especially football games.
In January, restaurant television ad spending throughout sporting contests also surprisingly included soccer, in the form of Mexico’s top-flight league, Liga MX, which began last month. Yet, the majority of brands’ budgets were earmarked for TV spots run during the NFL and college football playoffs, as each of those respective seasons came to a close.
Airing commercials during popular sitcoms and adult-oriented cartoons additionally remained a constant for brands last month. Meanwhile, award shows and mor
