Wyndham’s Former Vacation Rentals Business Gets Rebranded Under Private Equity Owners
Photo Credit: Awaze CEO Henrik Kjellberg. The company has changed its name. Awaze / Darren Cool
Skift Take
The name itself is kind of irrelevant. What matters is that Awaze is now a proper company rather than a division.
Wyndham’s former portfolio of European vacation rental businesses has rebranded under a new name as it targets further expansion.
The company is now called Awaze following its sale to Platinum Equity for $1.3 billion last year. Brands such as Novasol, Cottages.com, James Villa Holidays, and Landal GreenParks will continue to work independently but CEO Henrik Kjellberg hopes the new corporate identity will create a closer relationship.
“By pooling together some resources and building better tech solutions we think we can do things, still keeping the local brand flavour, but the technical solutions behind it will be done more at a group level,” he told Skift at the ITB travel conference in Berlin on Thursday.
