Finding the Right Approach to High-End Wellness
Photo Credit: The Amanbagh in Rajasthan, India. Tour operators are incorporating wellness ideas into more of their vacations. Aman
Skift Take
With their extensive global contacts, luxury tour operators have an advantage over newer wellness upstarts. They've just got to make sure they are putting on the kind of vacations travelers want.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
There's a significant degree of crossover between the wellness and luxury ends of the travel market. After all, many of those concerned with keeping their bodies and minds in great shape have real money to spend.
So it's no surprise to see high-end tour operators putting more of a wellness spin on their vacations. The question is: Can they get it right?
As Skift contributor Samantha Shankman puts it in her story: "Luxury tour operators need to become conscious of evolving
