Skift Forum Europe: London & Partners CEO on Promoting Tourism in the Age of Brexit
Photo Credit: A London bus crosses Tower Bridge. London and Partners CEO Laura Citron is speaking at Skift Forum Europe. Visitlondon.com / Ben Pipe
Skift Take
London is one of the world's most popular tourist destinations, so attracting visitors isn't really a problem. What the city needs to ensure is that locals benefit from something that can be divisive if managed incorrectly.
In case you haven't been paying attention, the United Kingdom is leaving the European Union.
Brexit makes marketing the country's capital, which wanted to stay in the EU, a tricky task but it is not the only challenge for such a well-established and popular destination.
While the city doesn't have exactly the same problems with overtourism as say Amsterdam or Venice, Laura Citron, the CEO of promotional agency London & Partners, believes there is still a need to make sure tourism works for locals.
Citron will speak on April 30 at Skift Forum Europe in London on a panel about the next chapter in responsible travel for destinations. Here’s a preview of what you might expect to hear from her there.
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This interview has been edited for clarity and length.
Skift: London is one of the most popular cities in the world for tourists. Does that make your job easy or hard?
Laura Citron: Yeah, that's a good question. I think it makes it interesting. So ob
