Travel Advisors With LGBTQ Clients Need to Know Local Norms
Skift Take
LGBTQ consumers are a particularly well-traveled and high-spending business source for travel advisors. Serving them requires knowledge and sensitivity about their preferences, as well as the legal and cultural landscape in various destinations.
LGBTQ travelers represent a dynamic and high-spending segment of the traveling public. They also face particular risks and hostility when visiting certain destinations, including some where same-sex relationships aren’t even legal. These attitudes and laws may come as a shock to young LGBTQ travelers who grew up in more tolerant times and are used to expressing affection freely.
Travel advisors serving LGBTQ clients need to be knowledgeable about the various cultural and legal situations in the destinations they recommend. Experts serving the LGBTQ market say that advisors must also pose the right questions to ensure that their clients’ vacations
