Google Maps Is Ready to Transform Superapps and 6 Other Digital Trends This Week
Photo Credit: Page for Le Bernardin restaurant on Google Maps app. Skift
Skift Take
This week in digital news, we take a deep dive into Google Maps, comparing it to other superapps like Meituan in China or Grab in Southeast Asia. Plus, we talk to Avis executive Jeff Kaelin about customers' mobile experience and look at Jumia's growing hotel business in Africa.
Digital Travel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines digital trends. For all of our weekend roundups, go here.
Google Maps Is Ready to Transform the World of Superapps: A Skift Deep Dive: Consumers in the West reach almost reflexively for the Google Maps as the service becomes a nearly ubiquitous utility despite a dearth of messaging and payments. Whether it evolves into the next superapp may depend on whether users really want a do-everything app — and the mood of regulators seeking to break up big tech.
Improving the Car Rental Experience Starts With What Biz T
