How Finnair Got It Wrong in China
Photo Credit: A Finnair A350. The airline flies a lot of routes between Europe and Asia. Finnair
Skift Take
Finnair has made the most of its Helsinki hub’s advantageous position when it comes to flying to Asia, but clearly it hasn’t gotten everything right.
Finnair’s plans to take a greater slice out of the growing Chinese travel market have suffered a setback after the airline group’s plan to focus on individual travelers failed to pay off.
CEO Topi Manner, who joined the company at the start of the year, said the company got it wrong in 2018 when it moved to target higher-yielding single passengers.
“[In] China, about a year ago, we also sort of made the decision to test and focus more on individual travel out of China, especially in some cities. And that...has only partially been successful for us,” Manner said Wednesday on an
