Airbnb Says Its Tours and Activities Gamble Is Winning
Photo Credit: An Airbnb Experience in Havana. The company said it saw nearly seven times more bookings in 2018 year over year than 2017. Airbnb
Skift Take
The growth of Airbnb Experiences is impressive, but the company — and the overall tours and activities industry — has a long way to go before it can claim true success.
Airbnb Experiences, which the company launched in 2016 with just 500 activities in 12 markets, has seen a 295 percent growth increase in the number of experiences it has, as well as nearly seven times more bookings for Experiences, year-over-year since 2018.
The company also reported that it tripled the number of U.S. guests who booked an Airbnb experience in addition to booking a home on the Airbnb platform
