Destinations Promote Secondary Neighborhoods to Event Planners
Skift Take
Event attendees may find it convenient to remain downtown during their business trips, but convention and visitors bureaus increasingly want them to spread out.
Many frequent conference-goers are accustomed to a rather tired routine. They parachute into a downtown area, attend an event nearby, eat and sleep downtown, then hit the road without really exploring the city.
Now, convention and visitors bureaus are promoting secondary neighborhoods to meeting planners. This way, attendees can develop a deeper relationship with their surroundings and hopefully experience a wider variety of restaurants and activities.
This strategy is reminiscent of how tourism boards combat overtourism in the l
