British Airways to Increase Partner Award Pricing
Photo Credit: The British Airways Airbus A320 at London (Gatwick) airport. Flickr / Mike McBey
Skift Take
It will soon cost more to use British Airways Executive Club Avios to book partner awards, diluting the overall value of the UK's largest airline's loyalty program.
Ever since Alex Cruz joined British Airways as its chief executive, the company has been on a cost-cutting binge. Now, Executive Club, the airline's loyalty program, is in the crosshairs.
The airline last week announced that the price of booking-partner award seats through the Executive Club is going up. Passengers using British Airways Avios to book travel on the airline's Oneworld partners, which include American Airlines, Cathay Pacific, and Qantas, can thus expect to spend more for their bookings soon.
Curiously British didn't mention how its prices were changing in its announcement last week — only that movement was afoot — but a few clever frequent flyers have pieced together the changes by calling booking cente
