The Evolving Business of High-End Duty-Free Shopping
Photo Credit: Using tablets for customer consultation. Airport duty-free beauty is big business. Dufry
Skift Take
Airports give beauty brands a great opportunity to test out new retail techniques on a captive audience, and they're increasingly coming up with new ways to sell us stuff.
Luxury Travel News
The Skift New Luxury column is our weekly column focused on the business of selling luxury travel, the people and companies creating and selling experiences, emerging trends, and the changing consumer habits around the sector.
It's remarkable how much the duty-free retail experience has changed over the last decade or so. In the past, it wasn't an area of interest for many airports — and some would argue this is still the case in the United States — but it has morphed into something more sophisticated at certain hubs.
Retail brands are increasingly trying out new techniques on customers who, after all, have nowhere
