Big Tech Thinks It Can Capitalize on Wellness Travel
Photo Credit: Two men are shown riding a trail. Traveler interest in wellness on the road is changing thanks to the growing well-being movement. Pixabay / @fgmsp
Skift Take
There’s a lot of money to be made in wellness travel. Big tech is smartly capitalizing on this growing sector by creating services that cater to travelers with personal well-being in mind, whether they’re slogging through a work trip or enjoying a DNA-based tourism trek.
It used to be that fitness was at the bottom of a business traveler’s priority list. Meetings with clients and drinks with co-workers? Yes, and oh yes. Sweat sessions in the gym? Mmm, not so much. But that’s changing thanks to the growing wellness movement, as business travelers and vacationers alike can now take live group classes from the comfort of their hotel rooms with workout programs like Obé or head to the hotel gym to ride its Peloton bikes.
Still, if you’re the type who frequents a personal trainer at home, you’ve likely been out of luck while traveling. But a new startup, Livekick, now lets its users sign up for 30-minute personal training sessions with a live instructor through its app or website.
Livekick’s workouts are tailored to wherever you are — like, say, a hotel room — and whatever equipment you have on hand. It’s a clever way to reach frequent travelers who want to stay in shape and keep the continuity of a favorite personal trainer from home
