TripActions Teams Up With United Airlines to Offer More Efficient Booking
Photo Credit: TripActions co-founder and CEO Ariel Cohen, left, with co-founder and chief technology officer Ilan Twig. TripActions
Skift Take
Going forward TripActions hopes direct connections with airlines can give it a leg up on the competition. Encouraging its customers to use the functionality, though, could be tricky.
Upstart travel management company TripActions has launched a direct connection with United Airlines using New Distribution Capability technology, suggesting it is looking to bypass global distribution systems in the future.
The move will allow travelers to view all of the airline’s cabin fares, bundles, and ancillary product offerings like checked baggage and club access, which were only available through the United website or app in the past.
“Because we have this direct connect with the carrier, we can get the same content, descriptions, and amenities that a carrier has on its own website,” said Daniel Finkel, TripActions’ vi
