Travel Advisors School Affluent Clients on the Great American Road Trip
Photo Caption: A cattle drive at Bitterroot Ranch in Wyoming. Travel advisors say road trips are a great way to see the U.S. West. Richard Fox
Skift Take
As well-traveled Americans and international visitors look for their next adventures, travel advisors are pointing them to the allures of the open road. Fueled by an increase in high-end lodging options in the American West, more luxury travelers will shift gears and opt for driving rather than flying.
While packing the bags, rounding up the kids, and cramming into the station wagon for a road trip has been a thing of American lore for generations, it's not a vacation choice normally associated with sophisticated, well-heeled travelers.
A growing number of travel agencies are seeking to change this by putting together versions of classic domestic road trips designed for globetrotters accustomed to upscale amenities and customized experiences.
Among these travelers are Linda and Gary Vanderhaagen, Michigan natives who have spent the last four years visiting such bucket-list destinations as South Africa, New Zealand, Argentina, and Chile.
Last summer while shooting the breeze about where to travel next, Linda Vanderhaagen realized that she had never seen the giant redwoods of the coastal American West.
Read Skift's Deep Dive on the Future of American Road Trips
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