Hilton to Build Tech-Driven Meeting and Event Spaces for Biz Travelers
Photo Credit: Hilton's Reverbery meeting room at the HIlton Austin. The Hilton brand is deploying new meeting room concepts for franchisees. Hilton
Skift Take
Hotel companies are always looking for the next big trend. It's pretty hard to ignore business travelers' desire to meet in refreshed spaces and get some work done outside the guest room.
Business travelers are growing tired of meeting in outdated hotel spaces and working alone in their rooms. That's why Hilton Hotels & Resorts is revamping its events strategy to strengthen its appeal to business travelers by upgrading the technology and design of its current offerings.
The chain says it's in discussions with a number of franchisees open to adopting two new design concepts called ensemble and character rooms. Each is already in use at select Hilton locations, but the company now aims to expand availability for event planners and business tra
