Oyo Claims It Has Overtaken IHG and 13 Other Hospitality Trends This Week
Photo Credit: Oyo Townhouse is one of two brands that will lead new growth in the U.S for the India-based startup. Oyo Hotels & Homes
Skift Take
This week in hospitality, Oyo is jostling to become one of the largest hotel brands worldwide, expanding aggressively into new markets and leveraging its ability to offer lower prices. Meanwhile, Marriott encounters difficulties related to resort fees and a recent data breach.
Hotel News Weekly Roundup
Throughout the week we post dozens of original stories, connecting the dots across the travel industry, and every weekend we sum it all up. This weekend roundup examines hotels. For all of our weekend roundups, go here.
Oyo Claims It Has Overtaken IHG as World’s Third Largest Chain: Oyo has been making upbeat announcements more than usual in the past few weeks. Is it building itself up toward an IPO or more funding, or is it fending off critics, skeptics, and issues in India and China?
Oyo Is Betting U.S. Strategy on Aggressive Dynamic Pricing: Oyo’s dynamic pricing strategy could turn out to be a bit of a double-edged sword in the U.S., where the company faces greater competition. On one hand occupancy is sure to go up for many of its hotel partners, but if a majority of rooms are booked last-minute at incredibly low prices, hotel managers can start enduring some losses.
Marriott Is Sued by D.C. as Hotel Resort Fees Come Under Renewed Fire: Resort fees are embedded into many hotels’ business model
