Southwest Joins NDC Exchange for More Efficient Airline Booking
Photo Credit: Southwest Airlines Boeing 737-76N at McCarran International Airport. Flickr / Tomas Del Coro
Skift Take
Sure enough, more travel companies are starting to inch toward direct booking. Southwest has always been a leader in this area among the big U.S. carriers, and this move will help it do more business with corporate travelers.
Southwest Airlines is the latest carrier to join NDC Exchange, a new distribution capability platform, to increase its reach to business travelers.
NDC is gaining momentum among some carriers shifting away from traditional distribution channels.
The platform was created by the Airline Tariff Publishing Company and SITA, an airline IT provider, and it enables a direct connection between airlines and sellers through the use of new distribution technology. Southwest is yet another airline to join the platform, aft
