Travel Advisors Point to Emerging Trends in U.S. Domestic Tourism
Photo Credit: Pictured is a civil rights mural in Birmingham, Alabama. Civil rights tourism is trending for American vacationers. Distant Horizons
Skift Take
While the growth of international visitation to the U.S. is slowing, travel advisors see rising interest among Americans in exploring their own country, often in new ways. Cultural itineraries exploring everything from civil rights history to regional culinary specialties are on the agenda.
The latest figures from the U.S. Travel Association may show a decline in growth for international tourism to the U.S., but travel advisors say domestic travel is getting a boost from Americans. For some, it's a desire to experience their country in new and different ways, with growing interest in civil rights history, Native American culture, and the vibrant culinary and music scenes in cities like Nashville, Austin, and Charleston.
Also driving the domestic trend is growth in family travel, no doubt stemming from the increasing numbers of millennials with children. A new survey from MMGY Global reports surging demand for road trips among millennial families.
National parks and other scenic areas are as popular as ever, but now they have more appeal for the luxury market thanks to the
